FEEDING MEMORIES: THESIS PROJECT
Inspired by my curiosity of where food cravings come from, Feeding Memories was developed. This brand is a community and festival that encourages people to celebrate memories created through human connects and food.
We've developed an online channel where people can share food related stories. Stories that are most popular will be selected to be featured by a community of chefs to recreate that dish in their own restaurant. This festival aims to add to the eating at restaurants experiences by encouraging deeper and more personalized connection to our chefs.
As a collectible and in the form of a time capsule, each packaged box contains collection of stories told by real people. Along with each story is a recipe associated with that memory.
Type: Brand Development
- R&D on the topic of food and human memories
- Interviews and collected stories from people
- Brand name development and design
- Food design and photography
- Brand Strategy